Date: 6 November, 2023
The first step is to understand the need; technology comes afterwards.
Andre Brites’ primary focus is to consolidate Connectis’ position as a strategic technological partner in the Brazilian market. “Connectis, as a global company, has been gaining ground in the local and Latin American markets for some time. Its key strength in advancing this positioning has been placing the customer at the center. In other words, what we aim for first is to understand the customer’s problem and demand, their context, business objectives, and needs. Only after this, we match the available technology with that need. Technology comes at the end of the process,” says Brites
One of the company’s main strengths is its global character, according to Andre. “We have a global structure, which allows us to exchange experiences with other countries and see what the best practices are in different parts of the world.” He also highlights the quality and commitment of the service, which is reflected in customer loyalty. “In Brazil, 100% of our customers renew their contracts, and I believe that speaks to a service that sets us apart and innovative solutions. Specifically, according to what our customers say, what sets us apart in terms of products are solutions based on Artificial Intelligence and process automation.”
Connectis is currently focused on three service areas, Brites explains. On one hand, there are those related to customer service, such as Digital Workplace, automation and intelligence in self-service, and problem resolution based on Artificial Intelligence. On the other hand, there is the package known as Business Application, “which includes the development of custom applications for customers, representing the greatest consulting challenge, as it involves finding a solution tailored to the customer’s pain points and DNA, beyond technology. And in another aspect, we have No-Code and Low-Code tools, applications that, with minimal development, allow us to solve business problems from small issues to large projects. To do this, we train our customers so that they can then manage, modify, and adapt these applications themselves, using our global partner’s platform, WEM, or other platforms like OutSystems and Microsoft.”
No-Code and Low-Code tools have great adherence in the Brazilian market
These applications, which are easier, more agile and less expensive to develop, are the ones that appeal the Brazilian market, according to Brites. “I think they have great adhesion to the market because you can solve problems more quickly and it doesn’t cost so much economically. Therefore, I believe that these solutions come to cover the need to innovate and digitize in less mature industries,” he explains.
Before joining Connectis 4 months ago, Andre was a partner at KPMG, which allows him to compare the maturity of different markets. “Brazil has sectors that are very innovative and highly developed in digitalization, such as banking and insurance. There are others that are in the process, when compared to the United States, Australia, or Europe. I’m referring to the healthcare and retail sectors, for example.
His career started very early, at the age of 15, and he has worked in various industries and specializations. His experience includes companies like Pepsico, ArcelorMittal, Michael Page, OdontoPrev, and consultancies like EloPar and ServiceNow.
In Connectis, he has set a new major challenge: “My bet is that we will consolidate Connectis’ position in Brazil and make sure that when companies think of technological services, they think of us first.”