Is technology adapting to your business or the other way around?

Juan Pablo Bejar

Sales Director

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The rapid evolution of technology offers businesses unprecedented opportunities for growth, efficiency, and innovation. In this regard, how often have you wondered if your company is adopting technology at the pace of the market? Or if it is harnessing the full potential available to provide the best user experience and achieve maximum return on investment. 

Digital Transformation

The global digital transformation market is expected to grow by 21% to reach $4.46 trillion by 2028, according to Mordor Intelligence. These figures highlight the widespread recognition of technology as a fundamental driver of organizational growth and economic development in countries. 

Along with the advancement of digital transformation, businesses find themselves in a highly competitive landscape. According to the OECD, 55% of the current Fortune 500 organizations are expected to leave this ranking by 2025. Competitiveness is set against a backdrop of high uncertainty, requiring both short and long-term planning. Thus, technological innovation seems to be the natural response to address multiple challenges. 

A study by CompTIA (Computing Technology Industry Association) states that 95% of executives consider technology a primary or secondary factor in achieving their business objectives. However, while the majority of business representatives (54%) have a positive view of emerging technology, one in five executives expresses certain fears. 

Executives are right to consider the risks of undertaking large-scale technological innovation processes, as blind adoption without a comprehensive evaluation can lead to undesired consequences, such as: 

  • Disruption of workflow due to the lack of adaptation of new technologies to existing work models. 
  • Internal resistance within the organization due to fear or inadequate preparation. 
  • Unforeseen costs arising from infrastructure or training needs not previously considered. 
  • Threats to the security of data due to incompatibilities between old and new systems. 
  • Failure to meet growth or flow improvement expectations within the expected timeframe. 

In this context of unstoppable evolution and investment in technology, increasing competitiveness, and perception of risks, it is sometimes not easy to find the strategic approach to make the best business decisions. Companies often feel compelled and driven by inertia toward technology investment. This can lead to a process in which digital transformation becomes an end in itself: the company adapts to innovation and adjusts its goals to technology. 

At Connectis, our proposal is to adapt technology to business goals in order to optimize and potentialize results. Indeed, the most effective use of technology occurs when business leaders align it with their processes, unique characteristics, pace, and objectives. 

How do we ensure that technology adapts to our business?

These are some of the keys dictated by the expert consultants at Connectis. 

1. Evaluate technological needs: Before following a trend or addressing a single internal issue, a comprehensive assessment of needs is necessary to find solutions that can coexist well in the environment. 

2. Seek customized solutions: Not all solutions, no matter how cutting-edge, fit well with all organizations. It is increasingly necessary to find solutions tailored to the specificities of each industry, market, and even organizational culture. 

3. Training and education: A study by IDC and Red Hat shows that an increase in worker training enhances the company’s value. Improving team productivity is one of the factors that explains this. 

4. Continuous evaluation: The experience of Connectis senior consultants shows that setting KPIs and constant measurement ensure that technological solutions remain aligned with business objectives. 

It has never been possible before to achieve so much thanks to technology. However, the challenges arising from these opportunities in a highly competitive context compel companies to design paths that integrate innovation into growth. 

It is about drawing a deliberate, specific, dynamic technological strategy capable of interconnecting and permeating the various layers of an organization. The challenge is not only to digitize the present but to guide that transformation toward the future that each organization dreams of. 

Juan Pablo Bejar

Sales Director

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